Sabtu, 31 Maret 2018

What Moves Gold Prices

The price of gold is moved by a combination of supply, demand and investor behavior. That seems simple enough, but the way those factors work together is sometimes counterintuitive. Many investors, for example, think of gold as an inflation hedge. That has some common sense plausibility — paper money loses value as more is printed. But the supply of gold is relatively constant. As it happens mining doesn't add much year to year.

Correlation to Inflation

Two economists, Claude B. Erb of the National Bureau of Economic Research and Campbell Harvey, a professor at Duke University's Fuqua School of Business, studied the price of gold in relation to several factors. It turns out gold doesn't correlate well to inflation. That is, when inflation rises, that doesn't mean that gold is necessarily a good bet. (For more, see: The Better Inflation Hedge: Gold or Treasuries?)
So inflation isn't it, what about fear? Certainly, during times of economic crisis investors flock to gold. When the Great Recession hit, gold prices rose. But gold was already rising up until the beginning of 2008, getting near $1,000 an ounce before falling under the $800 level and then bouncing back up and rising as the stock markets bottomed out. That said, gold prices kept rising even as the economy recovered. The price of gold peaked in 2011 at $1,921, and has been on a slide ever since. It now trades at south of $1,200 (as of mid-March 2015).
Erb and Harvey note in their paper "The Golden Dilemma," that gold has positive price elasticity. That basically means that as more people buy gold the price goes up in line with demand. It also means there isn't any underlying "fundamental" to the price of gold. If investors start flocking to gold, the price rises no matter what monetary policy might be. That doesn't mean it's completely random or the result of herd behavior. There are forces that affect the supply of gold in the wider market — and gold is a worldwide commodity market, like oil or coffee. (For more, see: How Can I Invest in Gold?)

Supply

Unlike oil or coffee, though, gold isn't used up. Almost all the gold ever mined is still around. There is some industrial use for gold, but that hasn't increased demand as much as jewelry or investment. The World Gold Council's 2014 figures show that total demand was 3,923.7 metric tons, but only 389 tons was for the tech sector. The rest was investment at 904.6 tons and jewelry at 2,152.9 tons. Back in 2001, when gold prices were nearing all-time lows (at least since ownership of bullion was re-legalized in the 70s), jewelry took up 3,009 tons while investment was 357 tons, and tech was 363 tons.
So one would expect, if anything, the price of gold to drop over time, since there is more of it around. So why doesn't it? Aside from there being more people who might want to buy, the jewelry and investment demand have some clues here. As Peter Hug, director of global trading at Kitco, said, "It ends up in a drawer someplace." The jewelry is effectively taken off the market for years at a time.
Even though in countries like India and China gold can act as a store of value, the people that buy it there don't regularly trade it (few pay for a washing machine by handing over a gold bracelet). Jewelry demand tends to rise and fall with the price of gold, so when prices are high the demand falls relative to investor demand. (For more, see: Gold: The Other Currency.)

Central Banks

Hug says the big market mover is often central banks. In times when foreign exchange reserves are large, and the economy is humming along, a central bank will actually want to reduce the amount of gold it holds. That's because the gold is a dead asset – it makes no return, unlike bonds or even money in a deposit account.
The problem for central banks is this is precisely when other investors aren't that interested in gold either. So a central bank is always on the wrong side of the trade, even though selling that gold is precisely what the bank is supposed to do. As a result, the price of gold falls. (For more, see: What are Central Banks?)
Central banks have since tried to manage their gold sales in a cartel-like fashion, to avoid disrupting the market too much. Called the Washington Agreement, it basically says the banks won't sell more than 400 (metric) tons in a year. It's not binding like a treaty, more of a "gentleman's agreement" – but one that is in the interests of central banks as unloading too much gold on the market at once would negatively affect their portfolios.
One exception is China. The Chinese central bank has been a net buyer of gold, and that could be putting some upward pressure on the price. The price of gold has still fallen, though, so even Chinese buying has at most slowed the decline. (For more, see: Get to Know the Major Central Banks.)

ETFs

Besides central banks, exchange traded funds (ETFs) are now major gold buyers and sellers, such as the SPDR Gold Shares (GLD
) and iShares Gold Trust (IAU), which allow investors to buy into gold without buying mining stocks . Both offer shares in bullion and measure their holdings in ounces of gold. The SPDR ETF currently holds about 9,600 ounces while the iShares ETF has about 5,300. These ETFs, though, are designed to reflect the price of gold, not move it. (For more, see: Which Gold ETF Should You Own?)

Portfolio Considerations

Speaking of portfolios, Hug said a good question for investors is what the rationale for buying gold is. As a hedge against inflation it doesn't work well, but looked at as a piece of a portfolio then it's a reasonable diversifier. It's just important to recognize what it can and cannot do.
In real terms gold prices topped out in 1980, when it hit nearly $2,000 per ounce (in 2014 dollars). Anyone who bought gold then would have lost money. On the other hand the investors who bought it in 1983 or 2005 would be happy selling now even with recent price drops. It's also worth noting that the "rules" of portfolio management apply to gold as well. The total number of gold ounces one holds should fluctuate with the price. If one wants 2% of the portfolio in gold, then it's necessary to sell when the price goes up and buy when it falls. (For more, see: How Much Disaster Can Gold Hedge?)

Retaining Value

One good thing about gold: it does retain value. Erb and Harvey compared the salary of Roman soldiers 2,000 years ago to what a modern soldier would get based on how much those salaries would be in gold. Roman soldiers were paid 2.31 ounces of gold per year, while centurions got 35.58 ounces.
Assuming $1,600 per ounce, a Roman soldier got the equivalent of $3,704 per year, while a U.S. Army private in 2011 got $17,611. So a U.S. Army private gets about 11 ounces of gold (at current prices). That's an investment growth rate of about 0.08% over approximately 2,000 years. (For more, see: Does it Still Pay to Invest in Gold?)
A centurion (roughly equivalent to a captain) got $61,730 per year, or while a U.S. army captain gets $44,543 — 27.84 ounces at the $1,600 price, or 37.11 ounces at $1,200. So the rate of return is either -0.02% per year or nearly zero.
The conclusion Erb and Harvey made, though, was that the purchasing power of gold stayed pretty constant. It also seems unrelated to the current price.

The Bottom Line

If you're looking at gold prices, it's probably a good idea to look at how well the economies of certain countries are doing. As economic conditions worsen the price will (usually) rise. Gold is a commodity that isn't tied to anything else, so it makes a good diversifier in a portfolio in small doses. (For more, see: The 5 Best Performing Gold ETFs.)

How Gold Affects Currencies

Ah, the enduring appeal – and influence – of gold. Even though it is no longer used as a primary form of currency in developed nations, the yellow metal continues to have a strong impact on the value of those currencies. Moreover, there is a strong correlation between its value and the strength of currencies trading on foreign exchanges. (For a quick primer, see Gold: The Other Currency.)
TUTORIAL: Commodities Introduction
To help illustrate this relationship between gold and foreign exchange trading, consider these five important features of the yellow stuff:

1. Gold was once used to back up fiat currencies

As early as the Byzantine Empire, gold was used to support fiat currencies – that is, those considered legal tender in their nation of origin. Gold was also used as the world reserve currency up through most of the 20th century; the United States used the gold standard until 1971 when President Nixon discontinued it. (For more, see The Gold Standard Revisited.)
Until the gold standard was abandoned, countries couldn't simply print their fiat currencies ad nauseum; the paper money had to be backed up by equal amount of gold in their reserves (then, as now, countries kept supplies of gold bullion on hand). Although the gold standard has long fallen out of  in the developed world, some economists feel we should return to it due to the volatility of the U.S. dollar and other currencies; they like that it limited the amount of money nations were allowed to print.

2. Gold is used to hedge against inflation

Investors typically buy large quantities of gold when their country is experiencing high levels of inflation. The demand for gold increases during inflationary times due to its inherent value and limited supply. As it cannot be diluted, gold is able to retain value much better than other forms of currency. (For related reading, see The Great Inflation Of The 1970s.)
For example, in April 2011, investors feared declining values of fiat currency and drove the price of gold to a staggering $1,500 an ounce. This indicates there was little confidence in the currencies on the world market and that expectations of future economic stability were grim.

3. The price of gold affects countries that import and export it

The value of a nation's currency is strongly tied to the value of its imports and exports. When a country imports more than it exports, the value of its currency will decline. On the other hand, the value of its currency will increase when a country is a net exporter. Thus, a country that exports gold or has access to gold reserves will see an increase in the strength of its currency when gold prices increase, since this increases the value of the country's total exports. (For related reading, see What Is Wrong With Gold?)
In other words, an increase in the price of gold can create a trade surplus or help offset a trade deficit. Conversely, countries that are large importers of gold will inevitably end up having a weaker currency when the price of gold rises. For example, countries that specialize in producing products made with gold, but lack their own reserves, will be large importers of gold. Thus, they will be particularly susceptible to increases in the price of gold.

4. Gold purchases tend to reduce the value of the currency used to purchase it

When central banks purchase gold, it affects the supply and demand of the domestic currency and may result in inflation. This is largely due to the fact that banks rely on printing more money to buy gold, and thereby create an excess supply of the fiat currency. (The metal's rich history stems from its ability to maintain value over the long term. For more, see 8 Reasons To Own Gold.)

5. Gold prices are often used to measure the value of a local currency

Many people mistakenly use gold as a definitive proxy for valuing a country's currency. Although there is undoubtedly a relationship between gold prices and the value of a fiat currency, it is not always an inverse relationship as many people assume.
For example, if there is high demand from an industry that requires gold for production, it will cause gold prices to rise. But this will say nothing about the local currency, which may very well be highly valued at the same time. Thus, while the price of gold can often be used as a reflection of the value of the U.S. dollar, or any currency, conditions need to be analyzed to determine if an inverse relationship is indeed appropriate.

The Bottom Line

Gold has a profound impact on the value of world currencies. Even though the gold standard has been abandoned, gold as a commodity can act as a substitute for fiat currencies and be used as an effective hedge against inflation. There is no doubt that gold will continue to play an integral role in the foreign exchange markets. Therefore, it is an important metal to follow and analyze for its unique ability to represent the health of both local and international economies.

Gold is respected throughout the world for its value and rich history, which has been interwoven into cultures for thousands of years. Coins containing gold appeared around 800 B.C., and the first pure gold coins were struck during the rein of King Croesus of Lydia about 300 years later. Throughout the centuries, people have continued to hold gold for various reasons. Below are eight reasons to own gold today.

A History of Holding Its Value

Unlike paper currency, coins or other assets, gold has maintained its value throughout the ages. People see gold as a way to pass on and preserve their wealth from one generation to the next.

Weakness of the U.S. Dollar

Although the U.S. dollar is one of the world's most important reserve currencies, when the value of the dollar falls against other currencies as it did between 1998 and 2008, this often prompts people to flock to the security of gold, which raises gold prices . The price of gold nearly tripled between 1998 and 2008, reaching the $1,000-an-ounce milestone in early 2008 and nearly doubling between 2008 and 2012, hitting around the $1800-$1900 mark. The decline in the U.S. dollar occurred for a number of reasons, including the country's large budget and trade deficits and a large increase in the money supply.

Inflation

Gold has historically been an excellent hedge against inflation, because its price tends to rise when the cost of living increases. Over the past 50 years investors have seen gold prices soar and the stock market plunge during high-inflation years.

Deflation

Deflation, a period in which prices decrease, business activity slows and the economy is burdened by excessive debt, has not been seen globally since the Great Depression of the 1930s. During that time, the relative purchasing power of gold soared while other prices dropped sharply.

Geopolitical Uncertainty

Gold retains its value not only in times of financial uncertainty, but in times of geopolitical uncertainty. It is often called the "crisis commodity," because people flee to its relative safety when world tensions rise; during such times, it often outperforms other investments. For example, gold prices experienced some major price movements this year in response to the crisis occurring in the European Union. Its price often rises the most when confidence in governments is low.

Supply Constraints

Much of the supply of gold in the market since the 1990s has come from sales of gold bullion from the vaults of global central banks. This selling by global central banks slowed greatly in 2008. At the same time, production of new gold from mines had been declining since 2000. According to BullionVault.com, annual gold-mining output fell from 2,573 metric tons in 2000 to 2,444 metric tons in 2007 (however, according to Goldsheetlinks.com, gold saw a rebound in production with output hitting nearly 2,700 metric tons in 2011.) It can take from five to 10 years to bring a new mine into production. As a general rule, reduction in the supply of gold increases gold prices.

Increasing Demand

In previous years, increased wealth of emerging market economies boosted demand for gold. In many of these countries, gold is intertwined into the culture. India is one of the largest gold-consuming nations in the world; it has many uses there, including jewelry. As such, the Indian wedding season in October is traditionally the time of the year that sees the highest global demand for gold (though it has taken a tumble in 2012.) In China, where gold bars are a traditional form of saving, the demand for gold has been steadfast.
Demand for gold has also grown among investors. Many are beginning to see commodities, particularly gold, as an investment class into which funds should be allocated. In fact, SPDR Gold Trust, became one of the largest ETFs in the U.S., as well as one of the world's largest holders of gold bullion in 2008, only four years after its inception.

Portfolio Diversification

The key to diversification is finding investments that are not closely correlated to one another; gold has historically had a negative correlation to stocks and other financial instruments. Recent history bears this out:
  • The 1970s was great for gold, but terrible for stocks.
  • The 1980s and 1990s were wonderful for stocks, but horrible for gold.
  • 2008 saw stocks drop substantially as consumers migrated to gold.
Properly diversified investors combine gold with stocks and bonds in a portfolio to reduce the overall volatility and risk.

The Bottom Line

Gold should be an important part of a diversified investment portfolio because its price increases in response to events that cause the value of paper investments, such as stocks and bonds, to decline. Although the price of gold can be volatile in the short term, it has always maintained its value over the long term. Through the years, it has served as a hedge against inflation and the erosion of major currencies, and thus is an investment well worth considering.

Does it Still Pay to Invest in Gold?

From gold exchange-traded funds (ETFs) to gold stocks to buying physical gold, investors now have several different options when it comes to investing in the royal metal. But what exactly is the purpose of gold? And why should investors even bother investing in the gold market? Indeed, these two questions have divided gold investors for the last several decades. One school of thought argues that gold is simply a barbaric relic that no longer holds the monitory qualities of the past. In a modern economic environment, where paper currency is the money of choice, gold's only benefit is the fact that it is a material that is used in jewelry.
On the other end of the spectrum is a school of thought that asserts gold is an asset with various intrinsic qualities that make it unique and necessary for investors to hold in their portfolios. In this article, we will focus on the purpose of gold in the modern era, why it still belongs in investors' portfolios and the different ways that a person can invest in the gold market.

A Brief History of Gold

In order to fully understand the purpose of gold, one must look back at the start of the gold market. While gold's history began in 3000 B.C, when the ancient Egyptians started forming jewelry, it wasn't until 560 B.C. that gold started to act as a currency. At that time, merchants wanted to create a standardized and easily transferable form of money that would simplify trade. Because gold jewelry was already widely accepted and recognized throughout various corners of the earth, the creation of a gold coin stamped with a seal seemed to be the answer.
Following the advent of gold as money, gold's importance continued to grow. History has examples of gold's influence in various empires, like the Greek and Roman empires. Great Britain developed its own metals-based currency in 1066. The British pound (symbolizing a pound of sterling silver), shillings and pence were all based on the amount of gold (or silver) that it represented. Eventually, gold symbolized wealth throughout Europe, Asia, Africa and the Americas.
The United States government continued on with this gold tradition by establishing a bimetallic standard in 1792. The bimetallic standard simply stated that every monetary unit in the United States had to be backed by either gold or silver. For example, one U.S. dollar was the equivalent of 24.75 grains of gold. In other words, the coins that were used as money simply represented the gold (or silver) that was presently deposited at the bank.
But this gold standard did not last forever. During the 1900s, there were several key events that eventually led to the transition of gold out of the monetary system. In 1913, the Federal Reserve was created and started issuing promissory notes (the present day version of our paper money) that guaranteed the notes could be redeemed in gold on demand. The Gold Reserve Act of 1934 gave the U.S. government title to all the gold coins in circulation and put an end to the minting of any new gold coins. In short, this act began establishing the idea that gold or gold coins were no longer necessary in serving as money. The United States abandoned the gold standard in 1971 when the U.S. currency ceased to be backed by gold.

The Importance of Gold In the Modern Economy

Given the fact that gold no longer backs the U.S. dollar (or other worldwide currencies for that matter) why is it still important today? The simple answer is that while gold is no longer in the forefront of everyday transactions, it is still important in the global economy. To validate this point, one need only to look as far as the reserve balance sheets of central banks and other financial organizations, such as the International Monetary Fund. Presently, these organizations are responsible for holding approximately one-fifth of the world's supply of above-ground gold. In addition, several central banks have focused their efforts on adding to their present gold reserves.

Gold Preserves Wealth

The reasons for gold's importance in the modern economy centers on the fact that it has successfully preserved wealth throughout thousands of generations. The same, however, cannot be said about paper-denominated currencies. To put things into perspective, consider the following example.
Gold, Cash and Inflation
In the early 1970s, one ounce of gold equaled $35. Let\'s say that at that time, you had a choice of either holding an ounce of gold or simply keeping the $35. Both would buy you the same things at that, like a brand new business suit, for example. If you had an ounce of gold today and converted it for today\'s prices, it would still be enough to buy a brand new suit. The same, however, could not be said for the $35. In short, you would have lost a substantial amount of your wealth if you decided to hold the $35 and you would have preserved it if you decided to hold on to the one ounce of gold because the value of gold has increased, while the value of a dollar has been eroded by inflation.

Gold as a Hedge Against a Declining U.S. Dollar and Rising Inflation

The idea that gold preserves wealth is even more important in an economic environment where investors are faced with a declining U.S. dollar and rising inflation (due to rising commodity prices). Historically, gold has served as a hedge against both of these scenarios. With rising inflation, gold typically appreciates. When investors realize that their money is losing value, they will start positioning their investments in a hard asset that has traditionally maintained its value. The 1970s present a prime example of rising gold prices in the midst of rising inflation.
The reason gold benefits from a declining U.S. dollar is because gold is priced in U.S. dollars globally. There are two reasons for this relationship. First, investors who are looking at buying gold (like central banks) must sell their U.S. dollars to make this transaction. This ultimately drives the U.S. dollar lower as global investors seek to diversify out of the dollar. The second reason has to do with the fact that a weakening dollar makes gold cheaper for investors who hold other currencies. This results in greater demand from investors who hold currencies that have appreciated relative to the U.S. dollar.

Gold as a Safe Haven

Whether it is the tensions in the Middle East, Africa or elsewhere, it is becoming increasingly obvious that political and economic uncertainty is another reality of our modern economic environment. For this reason, investors typically look at gold as a safe haven during times of political and economic uncertainty. Why is this? Well, history is full of collapsing empires, political coups, and the collapse of currencies. During such times, investors who held onto gold were able to successfully protect their wealth and, in some cases, even use gold to escape from all of the turmoil. Consequently, whenever there are news events that hint at some type of uncertainty, investors will often buy gold as a safe haven.

Gold as a Diversifying Investment

The sum of all the above reasons to own gold is that gold is a diversifying investment. Regardless of whether you are worried about inflation, a declining U.S. dollar, or even protecting your wealth, it is clear that gold has historically served as an investment that can add a diversifying component to your portfolio. At the end of the day, if your focus is simply diversification, gold is not correlated to stocks, bonds and real estate.

Gold as a Dividend-Paying Growth Asset

Gold stocks are typically more appealing to growth investors than to income investors. Gold stocks generally rise and fall with the price of gold, but there are well-managed mining companies that are profitable even when the price of gold is down. Increases in the price of gold are often magnified in gold stock prices. A relatively small increase in the price of gold can lead to significant gains in the best gold stocks. Owners of gold stocks obtain a much higher return on investment (ROI) than owners of physical gold do when the price of gold rises.
Even those investors focused primarily on growth rather than steady income can benefit from choosing gold stocks that demonstrate historically good dividend performance. Stocks that pay dividends typically outperform stocks that do not. They show higher percentage gains when the sector is rising and fare better – on average, nearly twice as well – than non-dividend-paying stocks when the overall sector is in a downturn. This tendency is as valid in regard to mining stocks as it is in regard to most other sectors.
The mining sector overall can experience high volatility from year to year. When evaluating the dividend performance of gold stocks, consider the company's performance over time in regard to dividends. Factors to consider include not only the company's history of paying dividends, but the dividend payout ratio, especially in relation to how sustainable it is. Determine whether recent dividend payouts are sustainable or likely to increase by examining the company's overall financial health as reflected by its balance sheet and other financial statements. A company's ability to sustain healthy dividend payouts is greatly enhanced if the company has consistently low debt levels and strong cash flow, and the historical trend of the company's performance overall shows steadily improving debt and cash flow figures. Get a long-term view rather than just a current picture, since any company goes through growth and expansion cycles when it takes on more debt and has a lower cash on hand balance.

Different Ways of Owning Gold

One of the main differences between investing in gold several hundred years ago and investing in gold today is that there are many more options to participating in the intrinsic qualities that gold offers. Today, investors can invest in gold by buying:
  • Gold Futures
  • Gold Coins
  • Gold Companies
  • Gold ETFs
  • Gold Mutual Funds
  • Gold Bullion
  • Gold jewelry

Is There a Bad Time to Invest in Gold?

In order to ascertain the investment merits of gold, let's check its performance against that of the S&P 500 for the past 10 years. Gold has underperformed compared to the S&P 500 in the 10-year period ending Jan. 26, 2018, with the The S&P GSCI index generating 3.27% compared to the The S&P 500, which has returned 10.36% over the same period.
Looking back however, gold trounced the S&P 500 in the 10-year period from November 2002 to October 2012, with a total price appreciation of 441.5%, or 18.4% annually. The S&P 500, on the other hand, appreciated by 58% over this period.
The point here is that gold is not always a good investment. The best time to invest in almost any asset is when popular sentiment is against it and the asset is inexpensive, providing substantial upside potential when it returns to favor, as indicated above.

The Bottom Line

There are advantages to every investment. If you are more concerned with holding the physical gold, buying shares in a gold mining company might not be the answer. Instead, you might want to consider investing in gold coins, gold bullion, or jewelry. If your primary interest is in using leverage to profit from rising gold prices, the futures market might be your answer.

why gold matters

While economic recessions usually draw many comparisons to The Great Depression, so far there has been little (if any) historical precedent to the monetary and fiscal stimulative policies that our country embraced in the fall of 2008. For many investors, gold has never been seriously considered as a long-term investment. (To learn about the factors that led to the Great Depression, see What Caused The Great Depression?)

The Gold Conundrum

The topic of investing in gold came to the forefront of many investors' minds during the 2008-2009 recession. The most obvious reason for this was due to the rise in the price of gold. Market watchers love to sensationalize any stock or asset class that is experiencing a rise in price as the next possible investment to latch on to. Yet the rise in the price of gold happened largely due to people buying physical gold or betting on the metal through various investment options, such as ETFs or gold miner stocks.
The Great Recession of 2008 is set to have profound effects on our economic system for decades to come. This was also seen after the UK voted to leave the EU in 2016, when gold prices soared as Britain's economic future was deemed highly uncertain.

Problems with Gold as an Investment

Before jumping on the gold bandwagon, first examine reasons why investing in gold holds fundamental problems.
The main problem with gold is that, unlike other commodities, it does not get used up. Once gold is mined, it stays with you. A barrel of oil is turned into gas and other products that are expended and grains are consumed. Gold on the other hand is turned into jewelry, used in art, stored in vaults, or a variety of other uses. Regardless of its final destination, gold's chemical composition is such that it cannot be used up.
Because of this, the supply demand argument that can be made for commodities like oil, copper, grains, and so forth doesn't hold up for gold.

History Overcomes This Problem

However, unlike other commodities, gold has been the facination of human societies since the beginning of time. Empires and kingdoms were built and destroyed over gold. As societies developed, gold was universally accepted as a satisfactory form of payment. In short, history has given gold a power unlike any other commodity on the planet.
And that power has never really disappeared. The U.S. monetary system was based on a gold standard until the 1970s. Proponents of the gold standard argue that this monetary system effectively controls the expansion of credit and enforces discipline on lending standards since the amount of credit created is linked to a physical supply of gold. It's hard to argue with that line of thinking after nearly three decades of a credit explosion in the U.S. led to the financial meltdown in the fall of 2008.
From a fundamental perspective, gold is generally viewed as a favorable hedge against inflation. Gold functions as a good store of value against a declining currency.

Investing in Gold

The easiest way to gain exposure to gold is through the stock market, in which you can invest in actual gold bullion or gold mining companies. Investing in gold bullion won't give the leverage that you get from investing in gold mining stocks. As the price of gold goes up, miners' higher profit margins can boost earnings exponentially. Suppose a mining company has a profit margin of $200 when the price of gold is $1000. If the price of gold goes up 10% to $1100 an ounce, the operating margin of the gold miners goes to $300, a 50% increase.
Of course, there are other issues to consider with gold mining stocks, namely political risk (since many operate in third world countries), and maintaining gold production levels.
The most common way to invest in physical gold is through the SPDR's Gold Shares (NYSE:GLD) ETF, which simply holds gold. When investing in ETFs, pay attention to net asset value (NAV) as sometimes the purchase can exceed NAV by a wide margin, especially when folks are optimistic.
Gold mining companies include Barrick Gold (NYSE:ABX), Newmont Mining (NYSE:NEM), Goldcorp (NYSE:GG), and Anglogold Ashanti (NYSE:AU). Passive investors who want great exposure to the gold miners may consider the Market Vectors Gold Miners ETF (NYSE:GDX) which includes investments in all the major miners. (See also: Top 5 Gold ETFs for 2017)

Alternative Investment Considerations

While gold is a good bet on inflation, it's certainly not the only one. Commodities in general benefit from inflation, since they have pricing power. The key consideration when investing in commodity-based businesses is to go for the low-cost producer or producers. More conservative investors would consider inflation-protected securities like TIPS. The one thing you don't want is to be sitting idle in cash thinking you're doing well when inflation is eroding the value of your dollar.

The Bottom Line

In investing, you can't ignore the effect of human psychology when it comes to gold. Gold has always been a go-to investment during times of fear and uncertainty, which tend to go hand in hand with economic recessions and depressions. 

Kamis, 29 Maret 2018

Strategi Xpander Merebut Pasar Avanza














Strategi Xpander merebut pasar

Setelah enam tahun tidak tergeser sebagai mobil terlaris di Indonesia, baik dalam kelasnya maupun dalam seluruh kelas mobil, pada bulan februari 2018 akhirnya mobil sejuta umat ini berhasil digeser oleh Mitsubishi Xpander, … setelah nyaris seperti tidak mungkin dikalahkan, akhirnya sang juara harus menyerahkan gelarnya.


ibaratnya sekeras apapun pukulan mike tyson  akhirnya ada juga Evander Holyfield yang lebih kuat menahan pukulan, secepat apapun valentino rossi akhirnya muncul marc marquez yang lebih cepat.


Setelah sempat mengalami masa jayanya dengan mobil Mitsubishi Galant dan Lancer  dan akhirnya seri galant dan lancer berakhir dan anehnya Mitsubishi malah menghentikan penjualan seri tipe ini di Indonesia. Bagi konsumen keputusan diskontinuitas seperti yang dilakukan oleh Mitsubishi sangat tidak disukai.

Krisis  rasa percaya ini yang paling berat harus dihadapi oleh Wuling untuk dapat masuk dan mapan di pasar mobil di Indonesia setelah pendahulunya cherry dan mocin yang sempat heboh dan kemudian lenyap.

Setelah Xenia cukup puas hadir sebagai pelengkap, kemudian muncul Suzuki Ertiga mencoba peruntungan merebut takhta MPV dari Avanza namun hanya berhasil mendapatkan secuil pasar, jauh dari bisa menggeser posisi Avanza.

Penantang lain seperti Nissan Grand Livina dan Honda Mobilio yang juga merek Jepang dan memiliki jaringan penjualan sama dengan Avanza tetap tidak berhasil mendekati posisi mobil sejuta umat ini. Chevrolet Spin yang seperti lone wolves bertarung dengan para samurai di kelas MPV akhirnya berakhir dengan lari dari arena karena sudah buntung.   

Setelah hilangnya Galant dan Lancer, disusul dengan terjungkalnya Mitsubishi Kuda ketika berhadapan dengan kijang.  Mitsubishi nyaris menjadi seperti samurai tak berpedang di kelas non kendaraan komersial. Beruntung di kelas truk Mitsubishi tetap Berjaya.

Bagaimana Xpander bisa mengalahkan Avanza ? beberapa hal yang dapat kita simpulkan dari keberhasilan ini adalah :

Strategy Extension of Current Product, strategi ini dengan memanfaatkan konsumen loyal produk Mitsubishi yang sudah eksis di pasar. Produk ini pastilah Mitsubishi Pajero yang sudah sangat popular dan juga berhasil memimpin pasar SUV dengan mengalahkan Toyota Fortuner.

Extension of Current Product ini dikembangkan dengan vertical concept, ibaratnya minuman mineral yang sudah terkenal dan punya penggemar setia dengan kemasan 1  liter, tentu akan sangat mudah menjual produknya dengan kemasan 0.5 liter. Para penggemar Pajero dengan membeli Xpander serasa sudah hampir punya Pajero. 

Strategi Horizontal Concept, dalam industry mobil ilustrasi konsep yang sudah sangat terkenal adalah pada saat Ford meluncurkan mobil awalnya adalah selalu dengan warna hitam dan terkenal dengan motto “any color as long as it is black” , namun karena kerasnya persaingan akhirnya ford membuat mobil dengan berbagai warna seperti biru dan merah.


Horizontal Concept ini dengan menciptakan differensiasi dalam desain eksterior yang lebih sporty, futuristic dan lebih lebar dan panjang, kepopuleran Avanza juga punya sisi gelapnya, saking banyaknya beredar mulai terlihat membosankan dan Toyota seperti terlambat untuk mendisrupsi model Avanza ini.

Xpander tidak bermain bermain di sisi Price, mereka menjual justru dengan harga yang sedikit di atas Avanza, barangkali positioning sebagai little Pajero menyebabkan differensiasi adalah di sisi kemewahan eksterior dan interiornya.



Dan pada bulan Februari 2017 mobil sejuta umat ini dikalahkan oleh Xpander sebagai Raja Terlaris di kelas MPV  , jadi tidak ada yang mustahil untuk dikalahkan.
Ini daftar 20 besar penjualan mobil bulan Februari 2018 :
  1. Mitsubishi Xpander: 7.400 unit
  2. Toyota Avanza: 6.773 unit
  3. Suzuki Ertiga: 4.223 unit
  4. Daihatsu Xenia: 2.529 unit
  5. Honda Mobilio: 1.514 unit

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